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Retail Psychology and Retail Management course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Retail Psychology and Retail Management course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

• Accredited by CPD
• Instant e-certificate and hard copy dispatch by next working day
• Fully online, interactive course with audio voiceover
• Developed by qualified professionals in the field

• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Retail Psychology and Retail Management course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Assessment

At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

Module 01: Introduction to Retail Management

• Definitions of Retailing
• A History of Retail Developments in The UK
• The Development and Scope of Retail Marketing Theory and Practice
• Retail Industry Associations 
• Retailer Categories and Business Formats 
• Non-Store Retailing 
• The Retail Life Cycle 
• Retailing Management
• Summary
• Assessment

Module 02: Retail Strategy

• Strategy Defined 
• Developing a Strategy Framework 
• Corporate Strategy
• Store Strategy 
• Growth Strategies 
• Summary
• Assessment

Module 03: Retail Buying and Merchandising

• Buying and Merchandising Roles 
• Centralised and Decentralised Buying 
• Organisational Buying Theories 
• Buying Branded and ‘Designer’ Merchandise 
• Buying Own-Label Merchandise 
• The Retail Buying Cycle 
• Retail Buying for Online and Mail Order (Home Shopping) Companies
• Summary
• Assessment

Module 04: Retail Pricing

• Introduction
• Retail Market Levels – Mass Market, Middle-Market and Luxury
• Retail Pricing – Objectives and Strategies 
• Implementing Demand-Based Pricing Strategies 
• Price Elasticity 
• The Relationship Between Price and Value
• Markdowns: Seasonal Sales, Reductions and Offers 
• Summary
• Assessment

Module 05: Supply Chain Management in Retailing

• Introduction
• Efficient Inventory Planning 
• Integrated Supply Chain
• Efficient Consumer Response (ECR)
• Collaborative Planning, Forecasting and Replenishment (CPFR) 
• Retail Automation and Supply Chain Management
• Summary
• Assessment

Module 06: The Sales Process and Dealing with Customers at the Checkout

• Introduction
• The Checkout and Basic Requirements
• The Importance of the Point of Sale Concept
• The Personal Characteristics Required for Dealing with this Process
• Summary
• Assessment

Module 07: Importance of Consumer Behaviour

• Introduction
• What We Mean by Consumer Behaviour
• How to Interpret Consumer Behaviour for your Own Advantage
• How to Deal with Issues Related to the Behaviour
• The Difference that Understanding Consumer Behaviour Makes to your Store
• Summary
• Assessment

Module 08: Taking Trends and Targeting Customers Effectively

• Introduction
• Why Trends are Important to Your Store
• How to Take Advantage of the Trends in an Efficient Manner
• Why Targeting Customers is so Effective
• How to Target Customers in the Best Possible Way
• Summary
• Assessment

Module 09: The Importance of Communicating with Customers

• Introduction
• What We Mean by Communication
• How to Talk to Customers
• How to Deal with Unhappy Customers
• The Key Information to Provide your Customers
• Summary
• Assessment

Module 10: Choosing a Retail Location

• Introduction 
• Why are Locations Important 
• A Framework for Location Decision-Making
• What Types of Locations Do Retailers Use? 
• How Do Retailers Make Location Decisions?
• Site-Specific Issues
• The Planning System
• Summary
• Assessment

Module 11: Retail Psychology

• Introduction
• The Basics of the Psychology of the Store
• What You Are Trying to Achieve with Psychology
• How Effective Psychology Can be in the Success of your Store
• What your Store Would Be Like without Psychology
• Summary
• Assessment

Module 12: Negotiate the Right Deal with Suppliers

• Introduction
• How to Ensure You Have the Correct Suppliers
• How to Receive Goods in the Correct Manner
• Dealing with Damaged or Problem Goods
• Summary
• Assessment

Module 13: Selling in Multiple Channels

• Introduction
• Mail order 
• Direct marketing 
• Online retailing 
• Consumer engagement
• Long-tail effect
• New technology
• Website design
• Online communications
• Fulfilment and delivery systems
• Multichannel retailing
• Summary
• Assessment

Module 14: Retail Brand Management

• Introduction
• Brand Management
• The Keys to Successfully Managing Your Brand
• The Key Mistakes to Avoid Making when Managing Your Brand
• Where to Find Resources to Help You
• Summary
• Assessment

Module 15: Health & Safety for Retail Stores

• Introduction
• The Importance of Following the Health & Safety Regulations
• The Consequences of Not Following the Rules
• The Key Rules to Implement in Your Store
• The Key Rules when Dealing with Food or Produce
• Summary
• Assessment

Module 16: Consumer Rights Act

• Introduction
• The Key Rights Held by the Customer
• What You Are Allowed to Do as a Trader
• How to Handle Issues with Customers
• The Legal Side of Things and Getting Help
• Summary
• Assessment